The Art of Thinking Clearly

"Master the Art of Thinking Clearly with this insightful book by Rolf Dobelli. Discover 99 cognitive biases and practical tips to make better decisions in life and business."
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“The Art of Thinking Clearly” is a captivating and insightful book written by Rolf Dobelli. Released in 2013, the book delves into the fascinating world of cognitive biases and logical fallacies that cloud our judgment and hinder rational decision-making. Dobelli, a Swiss writer and entrepreneur, distills complex psychological concepts into easily understandable anecdotes and examples, making the book accessible to a wide audience.

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In “The Art of Thinking Clearly,” Dobelli presents a comprehensive exploration of the various cognitive traps that plague our everyday thinking. He outlines a collection of 99 cognitive biases, errors, and illusions that frequently deceive us and lead to poor choices in life, business, and relationships. Through each chapter, the book exposes the reader to a wide range of fallacies, such as confirmation bias, survivorship bias, and the sunk cost fallacy.

Dobelli systematically dissects these mental errors, offering practical advice on how to recognize and overcome them. By becoming aware of these pitfalls, readers can improve their decision-making skills and make more informed choices.


The Financial Times praised the book, stating that it “provides a useful toolkit for anyone hoping to be a better thinker.”

Forbes described it as “an engaging and eye-opening journey into the ways our minds deceive us.”

The Guardian called it “an intellectual and practical guide to becoming a clearer thinker.”

The Economist complimented the book’s ability to present complex ideas in a clear and entertaining manner, making it a delightful read.


“If you spend each day doing what you did yesterday, you will soon end up where you don’t want to be.”

“Our brain is a categorizing machine, not a thinking machine.”

“The more often we hear something, the more likely we are to believe it.”

“Anchoring is the mother of all biases. It doesn’t just affect our judgment; it is our judgment.”


Q : Is this book only for people with a background in psychology or economics?
A : Absolutely not. Rolf Dobelli has masterfully crafted the book to be accessible to a general audience. While the book is based on psychological and economic principles, it is written in a clear and straightforward manner that anyone can grasp.

Q : Are the examples and anecdotes in the book relatable?
A : Yes, the book uses a wide array of real-life examples and anecdotes to illustrate each cognitive bias or fallacy. The scenarios presented are relatable and help readers understand how these biases manifest in everyday situations.

Q : Does the book offer practical advice on how to avoid cognitive biases?
A : Yes, each chapter concludes with practical tips and techniques to minimize the impact of specific biases on decision-making. These insights provide readers with actionable steps to improve their thinking processes.

Q : Is the book a self-help guide?
A : While the book does offer guidance on improving decision-making, it is primarily an educational and informative work. Readers interested in personal development and self-improvement will find valuable insights, but it also caters to those who simply seek to understand the workings of the human mind.

“The Art of Thinking Clearly” is a must-read for anyone eager to comprehend the nuances of human thinking and decision-making. By exposing the intricacies of cognitive biases and logical fallacies, Rolf Dobelli empowers readers to think more critically and make better choices in all aspects of life. Whether you are a business professional, a student, or simply a curious individual, this book will undoubtedly enrich your understanding of the art of thinking clearly.